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Online Store SEO Basics
How an online store differs from a content site when you evaluate it: templates, duplicate pages, changing inventory, trust cues, and what to check first.
Reach and Links
Online Store SEO
Evaluating product and category pages.
Category Pages and Their Role
Why category pages often matter more than single product pages in a store, what a strong one contains, and the common mistakes to look for when auditing.
Checkout Friction and Site Trust
How to spot the extra steps, surprises and missing trust cues that make shoppers abandon a purchase, and how to walk through a checkout as an auditor.
Handling Out-of-Stock and Discontinued Products
What to do with product pages when items sell out or are discontinued: keep, redirect, or remove, with simple decision rules and mistakes to avoid.
Product Page Content That Stands Out
How to write original product descriptions, specifications and images so each page is useful and distinct, plus what to check when auditing product pages.
Product Reviews and Ratings Markup
How review and rating data is marked up for search engines, the honesty rules that apply, and what to check when auditing a store's review pages.
Product Variants and Duplicate Pages
How sizes, colors and other options can create near-identical product pages, and the common ways to manage them: one page, separate pages, or canonicals.
Seasonal Pages and Evergreen Planning
How to keep holiday and seasonal pages live all year without clutter: stable URLs, updating content, and deciding what to hide, archive or redirect.
Shipping and Returns Information Pages
Why clear shipping, returns and other policy pages build trust with shoppers, what they should state, and how to review them as part of a store audit.
Site Search Inside Your Store
How to evaluate a store's internal search box, what shoppers' queries reveal about gaps in the catalog and content, and how to keep search results pages tidy.
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