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Site Structure and URL Design for Beginners
Learn how a website's overall shape, from home page to categories to individual pages, helps visitors find things and helps search engines crawl them.
Technical Foundations
Site Architecture
Structure, navigation and URLs that make a site easy to follow.
Breadcrumbs and Navigation Menus That Help Visitors
Learn how to design main menus and breadcrumb trails that show visitors where they are, keep choices manageable, and make a site easier to move around.
Click Depth and Why Deep Pages Struggle
Click depth is the number of clicks from the home page to a page. Learn how to measure it, why buried pages get overlooked, and practical ways to fix it.
Faceted Navigation and Parameter URLs
Filters, sorting and tracking codes can create thousands of near-identical addresses. Learn how URL parameters multiply and how to keep them under control.
Internal Linking: How Pages Pass Value to Each Other
Links between your own pages guide visitors and signal which pages matter. Learn how internal links work, how to write them, and common mistakes to avoid.
Migrating a Site Without Losing Search Visibility
A careful checklist for moving a site to a new domain, platform or structure, covering planning, redirects, testing and monitoring so visibility isn't lost.
Orphan Pages: Finding Pages Nobody Links To
Orphan pages have no internal links pointing to them. Learn how to find them, why they matter, and how to decide whether to reconnect or retire each one.
Pagination and Long Lists Without Confusion
Long lists of articles or products are often split across pages. Learn how to paginate so visitors and search engines can reach every item without confusion.
Planning Categories and Topic Groups
Organize content into clear categories and topic groups so related pages support each other. A practical process for planning, naming and maintaining them.
Writing Clean URLs That People Can Read
Practical rules for readable, stable web addresses: what to include, what to avoid, and why changing existing URLs can be riskier than it looks.
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